similarities and differences between qualitative and quantitative research methods


Qualitative research and quantitative research are two complementary approaches for understanding the world around us. It provides insights into the problem or helps to develop ideas or hypotheses for potential quantitative research. Additionally, qualitative and quantitative research methods can be used to study the same phenomenon.
The main similarity between them is that they can be used to test existing theories and hypothesis. Qualitative research deals in more abstract descriptions while quantitative research deals in numbers and actual hard data. Figure 1: Differences between Qualitative a nd Quantitative Research Strategies In overall, the quantitative re search design a nd variables are determined previously data collection started.
Quantitative research … Both the qualitative and quantitative researchers do use similar elements when carrying out their work. Qualitative researchis a scientific method of observation to gather non-numerical data. It helps researchers gain an understanding of underlying reasons, opinions, and motivations. Qualitative & Quantitative Research Similarities. The main difference between qualitative and quantitative research is that the former uses non-numeric data, whereas the later mainly uses numeric data. The main difference between qualitative and quantitative research is that the former uses non-numeric data, whereas the later mainly uses numeric data. First, quantitative research is a scientific method using probability sampling while qualitative research is non-probability sampling method. Qualitative and quantitative research methods have strengths and weaknesses.

Although, in some cases, alternative tests are carried out on ordinal data. Qualitative and quantitative research techniques are used in marketing, sociology, psychology, public health and various other disciplines. Quantitative research deals with numbers and statistics, while qualitative research deals with words and meanings. Qualitative research collects non-numerical data, and the results are typically presented as written descriptions, photographs, videos, and/or sound recordings. Qualitative data, on the other hand, is only compatible with median and mode, making it have restricted applications. In spite of these key differences there are some major similarities between these two forms of research. It provides insights into the problem or helps to develop ideas or hypotheses for potential quantitative research. Elements used in the analysis of qualitative research are words, pictures, and objects while that of quantitative research is … Qualitative “explores” the how, why, or what associated with a phenomenon, while quantitative “examines” the relationships or differences among known and measureable variables (often initially determined via qualitative research). Quantitative and qualitative research differ significantly in the types of information collected and analyzed. Regardless, both methods are often capable of investigating the same hypothesis. On the contrary, the hypothesis is tested by deductive research in quantitative reasoning. It is used to gain an understanding of underlying reasons, opinions and motivations. They both rely on a theoretical framework and are much concerned with rigour. While quantitative research is based on numbers and mathematical calculations (aka quantitative data), qualitative research is based on written or spoken narratives (or qualitative data). Quantitative data is compatible with most statistical analysis methods and as such is mostly used by researchers. The main difference between quantitative and qualitative research is their method of selecting samples. The way a hamburger smells, for example, is qualitative, while its weight in grams is quantitative. It is primarily explorative research. Quantitative methods allow you to test a hypothesis by systematically collecting and analyzing data, while qualitative methods allow you to explore ideas and experiences in depth. However, qualitative research is most often used to study people, while quantitative research typically measures the frequency or total of something. The hypothesis is generated in qualitative research by inductive reasoning. It is also used to uncover trends in thought […]

Similarities between Qualitative Research and Quantitative Research. A major difference between quantitative and qualitative research methods is that quantitative methods take more effort during the beginning … Qualitative (‘qual’) research is often used for exploring.