This is especially popular in market research when looking at consumer behaviour (Patterson 2005), project evaluation (Cohen et al. Secondly, there is now a lot of online journal research, both researcher solicited as part of a qualitative research project , or collected from people’s blogs and social media posts. The journal is edited by Kate Moles, Dawn Mannay, Tom Hall, Robin Smith and Book Reviews Editor Jaimie Lewis. About this journal. Qualitative Research (QRJ) is a bimonthly peer reviewed journal that publishes original research and review articles on the methodological diversity and multi-disciplinary focus of qualitative research. Key Words: Self-reflection, Qualitative Research, and Research Journals Introduction A reflexive approach to the research process is now widely accepted in much qualitative research. Qualitative Research provides a much needed forum for the discussion of research methods, in particular qualitative research, across the social sciences and cultural studies. Researchers are urged to talk about themselves, "their presuppositions, choices, experiences, and actions during the research process" (Mruck & Breuer, 2003, p. 3). 2006).